Adidas Posts Collage of Bare Breasts to Promote New Sports Bras: “We Believe Women’s Breasts in All Shapes and Sizes Deserve Support and Comfort”

Adidas Women announced it will be debuting a new sports bra to showcase body diversity. The company used a collage of bare breasts to promote the new line.

“We believe women’s breasts in all shapes and sizes deserve support and comfort,” Adidas tweeted Wednesday. “Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

https://twitter.com/adidas/status/1491411609180327942?s=20&t=ddFOxnAsRsJ8S2qMqszEBQ

The company included the topless collage along with the tweet. The company reposted the photo on Instagram but blurred out the nipples to comply with Instagram’s community guidelines.

https://www.instagram.com/p/CZwlVwss6xR/?utm_source=ig_web_copy_link

Responses to both posts have been mixed. 

Check out some of the replies below. 

We want to celebrate bodies in all their glory and proudly showcase how different we all are 🙌

— adidas (@adidas) February 9, 2022

Breasts are a natural part of the anatomy. It’s time to remove the stigma to allow future generations to flourish.

— adidas (@adidas) February 9, 2022

WELL DONE @adidas! What I want to know now is, will @Facebook @Instagram allow you to run this, when we #sextech and #femtech female founders are banned from any kind of open, healthy, educational advertising or content, let alone pics of nipples? #FreeTheNipple @makelovenotporn

— cindygallop.eth (@cindygallop) February 9, 2022

how are boobs not normal? are you 5?

— . (@bethjde1) February 9, 2022

https://twitter.com/BlessingsDigha/status/1491424203651747844?s=20&t=ddFOxnAsRsJ8S2qMqszEBQ

Ok now do one for jock straps

— Lauren J in the BigXII (@thespinzone) February 9, 2022

https://twitter.com/limitlessjest/status/1491445670473244673?s=20&t=ddFOxnAsRsJ8S2qMqszEBQ

"We need more tits on the timeline."

– Adidas.

— Thatherton (@Thatherton2) February 9, 2022

pic.twitter.com/lsUBDYtod4

— SoDoMoJosh 🦆 (@jbritts) February 9, 2022