Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Adidas Twitter Campaign Accidentially Promotes Racist And Anti Semitic Tweets

by carmen_roxanna
July 2, 2019
Reading Time: 1 min read
0
Arsenal New Adidas Campaign

Adidas

Share on FacebookShare on Twitter

Adidas has come under fire for a Twitter promo campaign that inadvertently led to the sportswear company tweeting out racist, anti-Semitic and abusive terms via their Twitter account.

The company ran a campaign to promote its new “Arsenal” shirt, which generated personalized images of the new product with the Twitter usernames of people who liked the promotional tweet. 

However, the stunt backfired when several users changed their Twitter handles to include offensive terms and hacked the campaign, causing the Adidas’ UK account to send out images of the shirt with derogatory phrases including the n-word as well as references to the Holocaust.

According to CNN, the offensive tweets have since been deleted, and many of the users have subsequently been suspended by Twitter. 

An Adidas spokesperson said, “As part of our partnership launch with Arsenal we have been made aware of the abuse of a Twitter personalization mechanic created to allow excited fans to get their name on the back of the new jersey.”

The statement continued, “Due to a small minority creating offensive versions of this, we have immediately turned off the functionality, and the Twitter team will be investigating.”

Many Twitter users questioned why racist and anti-Semitic handles were able to be created in the first place, some of which appeared to use subtle misspellings to avoid detection. 

Twitter has not yet commented on the issue.

Arsenal New Adidas Campaign
Adidas

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Adidas

Related Posts

Trump Bombs Iran's Nuclear Sites—Then Tells the World “Now Is the Time for Peace”
News

Trump Bombs Iran’s Nuclear Sites—Then Tells the World “Now Is the Time for Peace”

June 21, 2025

Saturday evening on Truth Social, Donald Trump made a startling announcement: “The United States has just dropped bombs on Iran.”...

ICE Arrested Columbia Student Mahmoud Khalil Without Warrant, Court Docs Reveal
News

Columbia Activist Mahmoud Khalil Freed After Judge Overrules ICE Detention

June 21, 2025

After spending over three months in federal detention, Columbia University pro-Palestinian activist Mahmoud Khalil walked free from an ICE facility...

Federal Judge Sides with Harvard, Blocks Trump’s Move Against International Student Program
News

Federal Judge Sides with Harvard, Blocks Trump’s Move Against International Student Program

June 21, 2025

A federal judge has indefinitely blocked the Trump administration from stripping Harvard University of its ability to host international students...

She Charmed Him at Miami Club—Then Robbed Him of $25K in Valuables [Video]
News

She Charmed Him at Miami Club—Then Robbed Him of $25K in Valuables [Video]

June 21, 2025

A night out in Miami turned into a nightmare for one man after police say he was drugged and robbed...

Next Post

Pharrell Williams Promises Internships to 114 Graduating Harlem Seniors

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d