Alaska Airlines has just set a new standard. It is the first U.S. airline to use electronic bag tag technology. A plus for passengers because they can now skip the baggage check line.
Dutch company BAGTAG has partnered with the airline and will allow Alaska Airlines to use its technology.
A press release from the airline says the carrier will test the feature by sending out 2500 BAGTAG devices this week to its Mileage Plan members, who were chosen based on their status and travel history.
The small devices are designed to attach to luggage with a zip tie. From there, the bag tag syncs with the airline’s app to include the traveler’s flight information.
Travelers have to activate their BAGTAG and then drop off their luggage, but it will be at designated areas.
This helps cut down on time spent in baggage check lines and kiosks. The airline predicts it will cut lobby time by 40%.
“The last thing our guests want to do is stand in line. With the addition of the Alaska Airlines electronic bag tag, our guests can complete almost all of their check-in tasks — from the comfort of their home, at work, or on the way to catching their flight,” Chart Jain, senior vice president of merchandising and innovation for Alaska Airlines said.
The BAGTAGS for the airline will become available next year and will work on all flights operated by Alaska Airlines.
Some international airlines like China Southern, Lufthansa, and KLM already use electronic bag tag technology.