One day, big corporations will be released from the shackles of emulating TikTok on their platforms. That won’t happen any time soon, though, as Amazon is the most recent company to integrate a TikTok-friendly stream into its app.
The online marketplace has debuted a new feed filled with photos and videos of the most popularly purchased goods. This new feature, known as Inspire, showcases must-have goods that buyers can not say no to. Amazon has even tapped several influencers to increase interest in its vast marketplace as it rolls out “social shopping.” Some of the creators include Mae Badiyan and Practically Persia, who sports over 67,000 Instagram followers. Creators who collaborate on Inspire will be able to earn money from customers’ purchases via the Amazon Influencer Program.
Social shopping is a method of shopping that allows customers to bond over retail by interacting with vendors and other buyers to discuss products, get buying tips, and make group purchases. While this practice has been made popular by the internet, social shopping in different variations has been around for years, with retail structures such as Avon and Mary Kay bringing buyers together for shopping parties and events.
Also included in the Inspire feed will be Amazon Live, a live-stream shopping experience similar to the practice popularized by now bankrupt clothing brand, LuluRoe, where sellers would often sell products via live streams on Facebook and Instagram.
Some users have already begun seeing the Inspire features, while a widespread rollout will take place next year.
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