Amazon Under Fire For Using White Woman To Model ‘Hella Black Hella Proud’ Swimsuit

People are dragging Amazon on social media, for the very peculiar way one retailer chose to market a swimsuit.

According to Huff Post, ZBBRDD used Amazon to sell a one-piece bathing suit that read, “hella BLACK hella PROUD,” but there was one problem. The model was white.

In fact, the company had been using the same stock image to sell products that featured slogans specific to people of color, like “Melanin Poppin’” and “Brazilians do it better.”

Critics blasted the company in the reviews, calling the listing “offensive” and questioned their choice of model.

One Amazon user wrote, “First let’s address the model in this picture, would it have been to hard to actually find someone who’s actually “Hella black and Hella proud!!”

Others compared the controversial image to the time that H&M photographed a young Black boy in a hoodie that had “coolest monkey in the jungle’ printed on the front. 

The listing began getting traction on Friday, after one twitter account, @SeekersMgmt shared a screenshot of the bathing suit and tagged a number of celebs and political leaders in the post.

“Dear @amazon this is a misrepresentation of an African American woman please update your site with a model with the correct melonin, please and thank you,” the post read.

Amazon has yet to release a statement, but the link to view the bathing suit is currently unavailable.