American Airlines is expanding its brand with a wine delivery service. American Airlines Flagship Cellars offers an at-home wine experience like no other.
“For wine lovers around the world, wine provides a deeper connection to the places they enjoy visiting,” Alison Taylor, Chief Customer Officer at American Airlines. “We created Flagship Cellars to provide more ways for customers to enjoy our Flagship wine even if they aren’t flying in one of our premium cabins.”
Customers can choose their own wines, select from a curated collection of mixed wines, or purchase a monthly wine subscription, which includes three wines for $99.99. Customers can earn two miles for every dollar spent on an order if they are part of the American Airlines AAdvantage loyalty program.
“American has built a reputation for its thoughtful selection of award-winning wines that represent unique regions and flavors from around the world,” the American Airlines website says. “Flagship Cellars is a wine passport to the world with flexible wine subscriptions or build-your-own case options. The curated collection features exclusive ultra-premium wines at a lower price and with AAdvantage mileage benefits.”
American Airlines is the only airline to offer wine delivery.
According to New York Daily News, in 2018, direct-to-consumer wine sales were about $3 billion — wine clubs were 36% of those sales.