Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

#BlackGirlMagic: Angela Brown Of GSD&M Turned Popeyes’ Chicken Sandwich Into A Billion-Dollar Viral Phenomenon With One Tweet And The Help Of Black Twitter

by RaquelHarris
November 6, 2019
Reading Time: 3 mins read
0
Angela Brown for Popeyes
Share on FacebookShare on Twitter

The brain behind the genius tweet that sent millions to Popeyes for the now-famous chicken sandwich belongs to a Black woman named Angela Brown.

This past Monday, social strategist Angela Brown of GSD&M and God-is Rivera, the global director of culture and community at Twitter, took the stage during their “Y’all… The Popeyes Chicken Sandwich Case” panel and discussed how the chicken sandwich craze all began.

As we all know, it was the help of #BlackTwitter that set the company up for what may be the biggest win in the restaurant’s history, which God-is Rivera confirmed. The adwoman said it was Black Twitter that created the sandwich’s early buzz, giving GSD&M all the tools it needed to make the perfect marketing campaign.

”It’s not just the platform, but who is on the platform,” Rivera said. “That group had outsized impact that literally launched and propelled the conversation to 2 million tweets and 3.3 billion impressions. And I think that group is undeniably Black Twitter.”

Brown said that even before the sandwich was popular, it was tested in a few cities, which created the conversation amongst the Black community online. “The hype was real,” Brown said. “We didn’t create this conversation; it was organically happening. What was happening was it was all the social media buzz, it was the mentions, it was the conversation, and they were really building this, all the topics and the narrative around this for us.”

But when Chik Fil A decided to join the conversation with the tweet “Bun + Chicken + Pickles = all the for the original,” which appeared to be a subtweet at Popeyes’ new product, it only backfired. “There’s buzz around our quality product; it’s delicious,” Brown said. “And then you add the known conservative and anti-LGBTQ ideals of our competitor. This is the formula that equals one insecurity-ridden tweet.” That’s when Brown decided to capitalize on the rival restaurant’s tweet by retweeting it with the caption “…y’all good?” That tweet sent Twitter into a storm: It now has over It has over 323,400 likes and 86,000 retweets.

… y’all good? https://t.co/lPaTFXfnyP

— Popeyes Chicken (@PopeyesChicken) August 19, 2019

Fernando Machado, the global CMO for Burger King and Popeye’s, said the tone in the tweet was key. “[We] jumped on it with the right persona of the brand, which comes from Louisiana, from New Orleans,” he said. “It’s optimistic, joyful; it’s not punch in the face; the brand hit with the right tone, and I think that’s why it is so perfect. You can hear the accent in the tweet.”

Afterward, Black Twitter took the tweet and ran, creating memes, gifs, and other posts that totaled out to over 3.3 billion. God-is Rivera said Black Twitter had perfected the “collective clapback.” “If you don’t know Black Twitter, you can’t find Black Twitter,” Rivera said. “It’s this group that really is a cultural phenomenon, a group of people that identifies through the lens of black culture. They’re able to discuss politics, pop culture, so many other topics daily through that lens of a very shared experience. “And that experience so many times sets global trends around the world. And we’re seeing that today.”

Angela Brown for Popeyes

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Angela BrownPopeyes

Related Posts

Trump Declares “Make Iran Great Again” While Floating Possibility of Regime Change
News

Trump Declares “Make Iran Great Again” While Floating Possibility of Regime Change

June 23, 2025

Donald Trump raised eyebrows Sunday night by floating the idea of regime change in Iran following U.S. airstrikes on the...

New Study Links Screen Addiction in Kids to Higher Suicide Risk
News

New Study Links Screen Addiction in Kids to Higher Suicide Risk

June 22, 2025

A new study published by JAMA Network is sounding the alarm on the dangers of screen addiction among children. Researchers...

Iran Just Voted to Shut Down the World's Most Important Oil Route — Here's What Happens Next
News

Iran Just Voted to Shut Down the World’s Most Important Oil Route — Here’s What Happens Next

June 22, 2025

Iran’s parliament just took a bold step with global repercussions, voting to close the Strait of Hormuz, a critical passage...

Texas Governor Officially Signs Law Requiring Ten Commandments in Every Public Classroom
News

Texas Governor Officially Signs Law Requiring Ten Commandments in Every Public Classroom

June 22, 2025

Texas Governor Greg Abbott has officially signed into law a bill requiring the Ten Commandments to be posted in every...

Next Post
Mormon Family Murdered

Suspect Arrested In the Murder of Mormon Family in Mexico; Family Reportedly Linked to History of Violence

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d