It’s been a week since the Facebook Live incident inside the Pittsburgh Steelers postgame locker room, which led to a few days of distraction and punishment.
The video in question caught the team’s coach, Mike Tomlin, bad mouthing their upcoming opponent, the New England Patriots. As a result, Tomlin said he planned to discipline Antonio Brown for violating the team’s policy.
Although the video caused a lot of controversy for the team and its coach, it appears Brown’s use of the new social media function was no accident.
According to NFL.com, the team’s star wide-receiver actually has a big marketing deal with Facebook, which is worth six-figures.
However, the big-time deal will not excuse Brown from disciplinary action from the Steelers and the league, for violating its social media policy. Apparently, the Steelers will likely fine Brown for his actions, but they will wait until after Sunday’s big game against the Patriots.
In the meantime, the league is still looking into a punishment for Brown’s policy violation. However, according to NFL.com, if the team passes down a fine, the league will probably discipline the wide-receiver in another way.
The Steelers will face the New England Patriots in the AFC Championship game. But, whether the team wins or loses, you can bet your bottom dollar that there will not be a live stream from the locker room, afterwards.