Chanel has officially welcomed A$AP Rocky into its world, announcing him as the brand’s latest ambassador.
The company revealed the news on Saturday and emphasized that his imagination, versatility, and artistic depth align seamlessly with the identity Chanel has maintained for decades. Rocky responded to the announcement by sharing how strongly he connects with the creative direction behind the brand.
He praised creative director Matthieu Blazy’s work directly, stating, “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong; they’re grounded in reality but at the same time, always invite one to wonder. I’m so excited to see him at Chanel.”
Blazy also expressed his excitement about partnering with Rocky again, describing him as the kind of artist who elevates every project he touches.
In his statement, Blazy said, “Rocky is an incredible artist who puts his heart and soul into every project he’s involved in, in addition to being an incredible human being. Musician, actor, father, friend…he brings so much to the table and always delivers with kindness. We are thrilled to welcome him to Chanel, and I’m thrilled to work together again.”
This announcement arrives shortly after Rocky appeared in a Chanel short film that was shot in New York City.
The project featured him alongside actress Margaret Qualley in a cinematic piece centered around Rocky presenting her with a ring. Chanel will debut the full film on December 2 on the brand’s website.
I’M THE NEW FACE OF @CHANEL!! 🔥🔥CC pic.twitter.com/t8wMeuUw5g
— LORD FLACKO JODYE II (@asvpxrocky) November 29, 2025
