Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Aunt Jemima Is No More: Quaker Oats Retires 130-Year Old Brand Name And Logo Because It’s Based On A “Racial Stereotype”

by KB
June 17, 2020
Reading Time: 2 mins read
0
Aunt Jemima Changing Name

stock

Share on FacebookShare on Twitter

Quaker Oats and its parent company Pepsi Co. are retiring the Aunt Jemima brand name and logo because it’s based on the racial stereotype of a mammy, a black woman who worked for a white family and took care of the white children in the south.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Quaker Oats said in a statement to CNN Business.

The brand is based on the song “Old Aunt Jemima” from a minstrel show performer and was reportedly sung by slaves, CNN reports.

According to the company’s website, the logo of a black woman started in 1890 and was based on Nancy Green, who is described as a “storyteller, cook and missionary worker.” However, the description leaves out the fact that she was born into slavery.⠀⠀⠀⠀⠀⠀⠀⠀⠀

The logo has evolved over the years but ran racist ads for decades, with actresses playing the mammy stereotype. In the 1990s, Gladys Knight was even hired as a spokeswoman.

For years there had been calls to change the logo that all went ignored until the recent cultural reckoning that came with Geroge Floyd’s murder and worldwide protests that followed.

In 2017, B. Smith’s husband said the logo was the epitome of “female humiliation,” and in 2015, Cornell University professor RichĂ© Richardson said the logo is “very much linked to Southern racism.”

Quaker Oats’ North America chief marketing officer Kristin Kroepfl said in the statement, “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

A new logo and brand name haven’t been announced yet, but it is expected to debut in the fall.

Aunt Jemima Changing Name
stock

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Aunt JemimaGladys Knight

Related Posts

Antonio Brown in Hot Water Again — Attempted Murder Warrant Issued Over Miami Boxing Brawl
News

Antonio Brown in Hot Water Again — Attempted Murder Warrant Issued Over Miami Boxing Brawl

June 12, 2025

Miami‑Dade law enforcement has issued an attempted murder warrant against former NFL wide receiver Antonio Brown, alleging he fired a...

Did Pete Hegseth Just Admit the Pentagon’s Planning to Invade Greenland? [Video]
News

Did Pete Hegseth Just Admit the Pentagon’s Planning to Invade Greenland? [Video]

June 12, 2025

It was fireworks on Capitol Hill as Defense Secretary Pete Hegseth faced lawmakers in a wild congressional hearing covering everything...

Air India Dreamliner Headed to London Crashes After Takeoff, Killing at Least 241 People [Video]
News

Air India Dreamliner Headed to London Crashes After Takeoff, Killing at Least 241 People [Video]

June 12, 2025

Tragedy struck western India on Thursday when an Air India Boeing 787-8 Dreamliner crashed just seconds after takeoff from Ahmedabad’s...

Oregon Wildfire Torches Homes, Forces Hundreds to Evacuate as Blaze Hits 3,500 Acres [Video]
News

Oregon Wildfire Torches Homes, Forces Hundreds to Evacuate as Blaze Hits 3,500 Acres [Video]

June 12, 2025

A fast-growing wildfire in Oregon’s Columbia River Gorge has already ravaged around 3,500 acres, with zero containment as of Thursday,...

Next Post
Former VA Trooper Accused Of Catfishing and Kidnapping Teen Before Killing Her Family

Black Teenager Found Hanging in Parking Lot of an Elementary School in Texas

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d