Ava DuVernay’s Array Releasing is launching a pop-up channel featuring 12 indie films on JetBlue Airways.
Starting Thursday, JetBlue will be including an in-flight channel for Array’s indie films to showcase to “connect audiences with indie cinema.”
“Over the years, I’ve experienced transformative moments by watching films while flying. Something about the intimacy of being in the air as stories unfold has always appealed to me,” DuVernay said in a statement.
She continued, “We launched Array Releasing in 2011 as a way to connect audiences with indie cinema made by underrepresented filmmakers. Our hope is that JetBlue travelers will sit back and enjoy the magic of these films, exploring new visions and new voices while in the majesty of mid-air.”
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