Converse is adding a well-respected rapper to their roster for endorsement deals. Baby Keem is the latest to sign with the lifestyle brand and home of the beloved skater shoes.
On Wednesday, in an Instagram post, Baby Keem confirmed the endorsement in an eye-catching promo video.
Captioning the video, “Converse x @keem #CreateNext,” the video shows him comparing an LP#2 in the left hand and tape and a Converse classic black and white high top, Chuck Taylor, in the right hand.
Though it was clear what the shoe signified in the video, the short video hints at a possible album. Maybe, The Melodic Blue?
The details surrounding his endorsement deal haven’t been revealed yet. Still, the Grammy-award winner joins a roster of other high-profile celebrities, including Alexis Sablone, Draymond Green, Kendrick Lamar’s pgLang, Shai Gilgeous-Alexander, Natasha Cloud, and Tyler, The Creator.
The “family ties” rapper has been known to sport a pair of Converses, looks like he’ll be getting paid now to wear them!
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