Balenciaga Faces Backlash As Demand Plunges After “Racist” Sweatpants

Demand for Balenciaga clothing has reportedly plunged a pair of sweatpants caused viral outrage on social media.

The controversial sweatpants retailing for $1,190 were accused of being a prime example of cultural appropriation and called “racist.”

According to the NY Post, demand for the Spanish fashion label declined by more than 27 percent since the controversy erupted on social media.

“If a brand makes headlines for all the wrong reasons, more often than not you’ll see a backlash online, which can instantly filter down to shoppers buying decisions,” LoveTheSales co-founder Stuart McClure said.

Even with celebrities like Kim, Kanye, and Rihanna wearing the designer to Monday Night’s Met Gala, McClure warns that the fashion house needs to be mindful of their customers.

“Brands need to be sensitive to the entire customer base, especially in this social media arena that most fashion giants operate in today,” he added.

Balenciaga Trompe l'oeil track trousers
Trompe l’oeil track trousers

About Regan

Blogging since 2006, Regan has written for numerous online publications including, and her own online labor of love In 2010, as her alter-ego Honeygrip, Regan was the gossip correspondent for controversial radio personalities Star & Bucwild. Each experience not only thickened her skin but it introduced her to a new passion, the new realm of ‘social media’.

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