Starting on February 18, Balmain and Puma are teaming up for a basketball collection.
This is creative director of Balmain, Olivier Rousteing, second time collaborating with the athletic brand. He described the collab as a “mix of Balmain’s modern Parisian luxury codes.”
“Obviously, I loved creating that capsule—but for this second time around, I really wanted to set our focus on the thrills of basketball. Over here, we’re all big fans of le basket and French people are extremely dedicated to their favorite American teams. Plus, honestly, is there any group of athletes more fashionable than basketball players? So, I’ve long believed that a mix of Balmain’s modern Parisian luxury codes and b- ball emotion would make for the perfect combination—and I am very happy that PUMA has joined with me and my team to help prove that hypothesis.”
The basketball sneakers have been transformed into a golden Balmain logo tongue.
Check out pictures of the first playable luxury tennis shoes, for the court and the Instagram pics!
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