Baller Alert It's a lifestyle!
Forever President Barack Obama has been out of the Oval Office for the last 867 days, and if you’re asking anyone with sense, it’s been 867 days too long. But, despite leaving us to deal with the life-sized cheese doodle, the forever President and First Lady are securing the bag with several new business deals.
After first securing the biggest book deal in presidential history, then signing a massive production deal with Netflix, the Obamas are now trying their luck with podcasts.
According to Variety, the Forever First couple are the latest to join the podcast wave, joining forces with Spotify to produce a series of podcasts for the streaming service. As part of the multiyear deal, in collaboration with Spotify and Higher Ground Productions, Barack and Michelle are set to develop, produce and contribute to a few podcasts on a slew of topics.
“We’ve always believed in the value of entertaining, thought-provoking conversation,” Obama said in a statement. “It helps us build connections with each other and open ourselves to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer.”
Apparently, the new deal is also under a new division of the Obamas’ production company, called Higher Ground Audio, which will help the couple achieve their goal to help “foster new, diverse voices in the entertainment business.”
“We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts but help people connect emotionally and open up their minds — and their hearts,” the First Lady added.
“President Barack Obama and Michelle Obama are two of the world’s most important voices, and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content,” said Spotify chief content officer Dawn Ostroff.
