Beyoncé Collaborates With Balmain On A Beychella Charitable Collection

After dedicating her Beychella performance and ensembles to Historically Black Colleges & Universities (HBCU), Beyoncé and Balmain has teamed up with a charitable collection. 

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On July 13th, #Beyoncé x #Balmain will be releasing a three-piece collection at Balmain’s Paris flagship, with the items going on sale on balmain.com and beyonce.com the following day. The collection will feature the yellow and pink sweatshirts Bey wore on stage at Coachella. The collection will also include a black tee with the same sorority-inspired graphic.

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The proceeds of the collaboration will go towards the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges. 

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Olivier Rousteing states that, “The donation was the main goal of this collaboration. We don’t forget where we come from. This is really really important—I come from an orphanage, you know. I think there is something really emotional about our collaboration. What I learned the whole time working with Beyoncé is that fashion is a really, really small world, and music is a really big global world, and when music and fashion meet each other it becomes a strong world together. An entire nation.”

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Are you here for the collaboration?