In a recent interview with ESSENCE, Beyoncé shared insights into the debut of her latest hair care venture, CÉCRED. Reflecting on her journey, the Beyhive leader delved into the profound emotional shift she experienced when she chose to cut her hair back in 2013.
“I remember the day I decided to just cut all my hair off. I didn’t have a particular style in mind,” she began. “It wasn’t an aesthetic choice. But it was a very big emotional transformation and metamorphosis that I was going through.”
Bey continued, “So much of my identity as a performer has been connected to flowing hair. Cutting my hair off was me rebelling against being this woman that society thinks I’m supposed to be. I was a new mother. And something about the liberation of becoming a mother made me want to just shed all of that. It was a physical representation of me shedding the expectations put upon me…I just got the scissors and chopped it off. It was very intentional. And it was what I needed to do. And after that, I became super brave. It was the first step to many more audacious decisions I made in my life and my career that have led to who I am now.”
Additionally, Bey also asked to explain what the hair care line meant to her and revealed that she suffers from psoriasis, a chronic autoimmune condition characterized by patches of abnormal skin, which can be red, itchy, and scaly.
“The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis. These moments have been sacred to me,” Bey added. “I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred. From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred.”
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