Beyonce’s Iconic “Homecoming” Documentary Averaged 828,000 Viewers a Minute; 1.1 Million U.S. Viewers On Its Premiere Day

Beyonce’s iconic ‘BeyChella’ performance has proven to be the cultural gift that keeps on giving. After the Queen scalped us with her live-streamed ‘Homecoming’ performance at the 2018 Coachella festival, she released the behind the scenes footage via Netflix, titled, “Homecoming: A Film by Beyoncé.” 

Not only did the Netflix special allow us to re-experience the legendary works of the Virgo Goddess, but it also gave us a glimpse of the blood, sweat, and tears Bey put into a show to pay homage to a culture and community built for us, by us. 

But now, nearly one month after its release, Nielsen has revealed the official stats of Yonce’s reach. According to the publication, thanks to Beyonce’s young, black, female audience, the iconic film reached 1.1 million U.S. viewers on its premiere date, averaging 828,000 viewers a minute. In fact, on April 17, the film’s audience was 63% African American, but that number dropped to 55% within the first seven days, which was still higher than any other original streaming series or film to date. 

Although Bey’s “Homecoming” numbers fell behind “Bird Box’s” 3.5 million premiere date viewers and Will Smith’s 5.4 million for “Bright,” Nielsen only covers the U.S. and internet-connected TVs, which excludes phones and computers, which also means Bey’s number could very well be much higher than reported, according to Variety.

As for the social media aspect of Beyonce’s reach, ‘Homecoming’ garnered 757,000 interactions on Facebook, Instagram, and Twitter in the first week, a lot of which came from Michelle Obama’s congratulatory video.