Prom culture has become increasingly significant for African Americans in the past decade, most notably in the South. The occasion has evolved, becoming a family affair and a symbol of celebration, pride, and community unity, with send-off parties becoming the norm. Loved ones gather with photographers, decorations, food, and foreign cars to observe these glamorous students on their big nights. Rolls-Royces, Bentleys, and Range Rovers have all become the go-to vehicles for the night. For many Black students, prom represents more than just a high school dance; it’s a rite of passage, marking a transition into their post-high school lives and an opportunity to showcase cultural identity and individual style. From extravagant attire, which often includes custom tuxedos and gowns, to elaborate hairstyles, Black prom-goers usually use this affair to reflect their unique experiences.
While some believe such extravagant, grandiose displays are a waste of money for a single night, other cultures have long held widely accepted teenage celebrations, such as quinceañeras, the Mexican and Latin American tradition that honors a girl’s 15th birthday. There is also a bar mitzvah, which is a practice in Judaism that commemorates the 13th birthday of a boy, with bat mitzvahs taking place for girls of the same age. Therefore, as prom continues to shift from year to year, so does its significance within the Black community as a cultural touchstone that should be acknowledged as other coming-of-age rituals.
Another reason Southerners are embracing prom season more than ever is that historically, the dance has been an arena where systemic inequalities are magnified, with disparities in access to resources and opportunities evident. Despite these challenges, Southern states such as Florida, Alabama, and Georgia have continued to dominate in fashion and luxury during homecoming and prom seasons.
With prom now being bigger than life, multiple Instagram blogs are dedicated to the festivities. Slayed Promss and Hall of Prom bring awareness to some of the most lavish displays. There are also designers who make it possible, such as Marci Austin, who creates many of the stunning Florida prom looks that go viral.
Though some still keep prom simple, going all out should not be seen as being “too extra.” Instead, the Black prom experience should be observed as a prominent and respected occasion.
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