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Disney CEO Bob Iger has issued an apology after Disney fined a parent-teacher association in California for showing ”The Lion King” during a fundraiser at the school.
Movie Licensing USA, the company’s licensing company, issued a letter to the school demanding they pay $250 for showing the film.
“One of the dads bought the movie at Best Buy,” PTA President David Rose said to CNN. “He owned it. We literally had no idea we were breaking any rules.”
Although the school was unaware of any rules they were breaking, according to Disney, “any time a movie is shown outside of the home, legal permission is needed to show it, as it is considered a Public Performance.”
However, Iger issued a public apology and reassured the school he’d get involved himself.
”Our company @WaltDisneyCo apologizes to the Emerson Elementary School PTA, and I will personally donate to their fundraising initiative,” Iger said in a tweet.
It remains unclear how Disney found out about the movie being shown at the school.
