Bobbi Althoff Surprised by Earning Up to $300K from TikTok and Brand Deals: “I Didn’t Know There Was a Level Above That”

Bobbi Althoff has provided a glimpse into just how much she’s been raking in from TikTok and brand deals.

In a recent chat with “Wired,” the 27-year-old content creator shared that she made $250,000 to $300,000 just last year from brand partnerships and TikTok earnings.  Althoff, who started her career posting motherhood videos on TikTok, said brands began approaching her early on to market their products.  She spilled the details around the 3-minute mark of the interview, saying, 

“Last July, I was making around $250,000 to $300,000 a year from brand deals on TikTok and from the Creator Fund.  I was doing pretty well for myself.  I thought I had really made it.  I didn’t know there was a level above that.  I was like, ‘I did this, guys,” 

As if that wasn’t enough, Althoff revealed she was earning between $5,000 and $10,000 per branded video after signing with a management company.  Even while making cash on TikTok, the influencer admitted it was tough to maintain her viral success, especially with half the internet believing she’s an “industry plant.”

“Going viral and keeping viral is not easy,” Althoff confessed, highlighting the challenge of posting up to 10 videos a day, many of which didn’t perform as expected despite her millions of followers.

Thankfully, her rapid rise in the podcast world has brought her even more income.  This was due to securing an interview with Drake in the early days of her show, “The Really Good Podcast,” which is now in its third season with guests like Offset, Mark Cuban, and YG.