Botham Jean’s Family Announces PSA To “Create Change,” Produced By Roc Nation and the NFL

The family of Botham Jean, who was murdered by Amber Guyger, the off-duty police officer who mistakenly entered his home, is opening up about his life to save others and to drive home a point that police shouldn’t assume “our black boys” are threats.

According to TMZ, Botham’s parents and sister spoke out for the PSA, produced by Roc Nation and the NFL, that explains why the world “lost a great man” the night Amber Guyger walked into his apartment and shot him.

The family’s heart-wrenching story is the latest project from the “Responsibility Program” — launched by Jay-Z’s Roc Nation.

The campaign has produced multiple PSAs, highlighting victims of police brutality — but this is the first one sponsored by the NFL.

In the clip, Bertram and Allison Jean say their son was “destined for greatness” and was everything to their family, but his father solemnly adds, “Life is not sweet anymore.”

The Jean family is speaking out in the hopes of changing people’s perception. “What I hope to see happening is that our black boys are not seen as a threat.” His sister, Alisa Findley, adds, “The color of my skin can be perceived as a weapon, and it’s not.”

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We are in this together.#EveryonesChild #InspireChange pic.twitter.com/yaH04eG2OA

— NFL (@NFL) January 22, 2020