‘Scouting America’: Boy Scouts Reveal New Name in Push for Inclusive Future

The Boy Scouts of America has unveiled a major transformation, announcing its rebranding to “Scouting America.” This change, announced during their annual meeting in Florida, is set to officially take place on February 8, 2025, coinciding with the organization’s 115th anniversary.

Roger Krone, the newly appointed president and CEO since last fall, emphasized the organization’s commitment to inclusivity. “In the next 100 years, we want any youth in America to feel very, very welcome to come into our programs,” Krone stated, signaling a new era for the Irving, Texas-based organization.

This rebranding marks a significant departure from past practices for an organization steeped in tradition. It wasn’t until 2013 that the Boy Scouts began allowing gay youths to join, and it was only in 2015 that they lifted the ban on gay adult leaders. The inclusion of girls followed shortly after, with girls being accepted into the Cub Scouts in 2018 and into the flagship Boy Scout program—now known as Scouts BSA—in 2019. Since these changes, over 6,000 girls have earned the prestigious Eagle Scout rank.

The name change has sparked mixed reactions across social media and political spectrums, including criticism from figures such as Republican Senator Ted Cruz of Texas, who complained about the removal of the word “boy” from the organization’s name.