#BoycottCVS Viral Backlash Against CVS Erupts On Twitter Over Birth Control Delivery

 – Blogged by @DanielleBTV

Social media users took to Twitter to express their disapproval of health giant #CVS Caremark’s feud with birth-control-delivery startup #PillClub. 

CVS Caremark is reportedly threatening to deny birth control pills to Pill Club members who use the service to help pay for their prescriptions.  According to Business Insider, CVS and Pill Club are reportedly feuding over how much CVS pays Pill Club to send prescriptions to its customers. 

The startup posted a message on its website saying, “CVS, don’t take away access to birth control.” Twitter users caught wind of the issue and it started to trend Thursday morning under the hashtag #CVSDeniesCare. A second hashtag, #BoycottCVS, also started to trend later in the day. 

A spokeswoman for Pill Club said the company sent an email to its users on Thursday morning and “alerted its partner organizations and friends close to the company about the situation.”

A message on the Pill Club website also stated, “If we cannot convince CVS to change course in the next few weeks, we will have no choice but to stop serving people with CVS Caremark pharmacy benefits.”

According to Business Insider, a spokesman for CVS Health described Pill Club’s claims about patients losing coverage as “extremely misleading” adding that they are committed to providing access to women’s health care and that, “It is irresponsible for Pill Club to suggest otherwise in an effort to maximize their profits at the expense of our PBM clients.”