Build-A-Bear Launches An “After Dark” Collection For Adults

I know that’s right! Build-A-Bear has released a new line of “after dark” teddy bears just in time for Valentine’s Day.

Earlier this week, Build-A-Bear, a toy company that caters to children, announced their “after dark” concept for adults. The new series of furry friends features many Valentine-themed bears. But contrary to what you may think, Build-A-Bear is keeping the bears’ PG with some adult humor.

In a promotional photo, Build-A-Bear featured a toy lion wearing heart-printed satin pajamas and a red robe on a white bearskin rug next to a fireplace with roses and champagne nearby.

Wink, wink –our Giftshop is full of gifts for adults too! Shop Build-A-Bear After Dark for unique gift ideas that are sure to get you hugged.

US: https://t.co/icZguHr5ZF
UK: https://t.co/41euRg5nvI pic.twitter.com/n4fm9wfdfu

— buildabear (@buildabear) January 29, 2021

“From stuffed animals from your favorite movies and franchises to teddy bear gifts for adults celebrating life’s achievements. There are plenty of stuffed animals for adults to love and snuggle with,” the collection description says.

The bears are available for purchase on their website, but they’re a part of the ‘Bear Cave collection.’ Customers have to be at least 18 years old to shop to access the cave.

The site also offers gift sets. In the ‘Devilish Happy Hugs Teddy Valentine’s Day Gift Set.’ The collection will include a teddy bear, a devil costume, and a pair of heart-printed satin boxers.

If you’re looking for a more PG-13 gift, Build-A-Bear also has a ‘Happy Hugs Teddy Red Heart Gift Set.’ This set features a teddy bear, a heart costume, a bouquet of roses, and heart-print satin boxers.

It’s safe to say, Build-A-Bear isn’t just for the kids anymore!