Celine Dion has her own gender-neutral clothing line called “Celinununu” in collaboration with children’s apparel line #Nununu, who is well known in the gender-neutral fashion lane. Celine joins the likes of #Target and #Abercrombie, who have also launched gender neutral clothing for children.
These days a lot more parents are going against the grain and raising their children without a gender designation, allowing their kids to choose their own gender. Celine, who has long been a fan and customer of the Nununu brand, recently tweeted, “I’ve always loved Nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense.”
According to #Vox, Nununu founders Iris Adler and Tali Milchberg said they started the brand in 2009 because they couldn’t find clothes for their kids outside the pink-blue options and found the underlying messages clothes sent to their children about gender unsettling.
Milchberg said, “It was very boyish and girly, very blue and pink, football and flowers. The clothes were divided into two sections, and we were concerned about the emotional aspect.” Adler added that she and Milchberg believe children’s fashion “doesn’t have to be silly, fussy, or frilly.”
Clothes from the brand are available at Nordstrom, Bloomingdales, Saks Fifth Avenue, and other retailers, as well as from the official Nununu website.