The popular fast-food chain Chick-fil-A will soon offer a lane specifically dedicated to customers who place mobile orders.
“Mobile Thru, a dedicated drive-thru lane for mobile orders that could be the quickest and easiest way to order and pick up a meal yet,” Chick-fil-A’s website reads.
The company said more than 300 locations across the country will have drive-thru lanes. The special lanes went through a two-year trial period and apparently seemed worth it now that the company has announced its plans to create more.
“Our hope with Mobile Thru is to help guests experience the drive-thru quicker than ever before. By dedicating one of our lanes exclusively for mobile order pickup, we are creating an easier and more efficient experience for our guests on the go,” said Julie Ledford, the principal program lead on Chick-fil-A’s Service and Hospitality team.
“The feature is being added in restaurants where it will optimize the experience for customers and make processes more efficient in the restaurant. With 85% of customers who used Mobile Thru reporting that they were likely to use the service again and 90% saying their experience went smoothly, the mobile-dedicated lane proved to help customers receive their orders as quickly as possible in our fastest service channel, the drive-thru,” the company added.
Customers will be able to choose a restaurant location and, if available, select “Mobile Thru” as the pickup destination and then place an order. Once they arrive at the eatery, they can follow signs to the Mobile Thru lane, use the app to scan a QR code in the dedicated lane, and then pull around to receive their order from a friendly restaurant Team Member.
“We want our customers to be in control of their experience,” said Ledford. “The Mobile Thru lane will give our guests access to greater speed in the drive-thru, cutting down on ordering and payment time significantly. Providing remarkable service starts with convenience and Mobile Thru is just one way we are continuing to elevate the pickup process for our busy customers.”