Who’s got the sauce? Chick-Fil-A. Now you can, too, because the restaurant is going to start selling its signature dressings.
On Tuesday, the happy-go-lucky food chain announced it would be launching the sale of its signature sauces in all Florida Publix, Target, Walmart and Winn-Dixie stores starting in April. Whether it’s their special Polynesian, honey mustard, garden herb, or zesty buffalo, customers will be able to purchase 16-ounce bottles. It was only a matter of time before Chick-Fil-A hopped in the retail arena.⠀
Other restaurant chains like Starbucks and Taco Bell have already started profiting off their unique products. Plus, it only makes the market that much bigger for the brand, the new approach will add a new revenue stream, and it will gain more exposure beyond the drive-thru window.
In true Christian fashion, Chick-Fil-A won’t just take all the coins from the sales, Chick plans on using 100 percent of the proceeds from the sauces for the company’s scholarships program, which helps pay for its employee’s college education. Michael Patrick, Chick-fil-A’s principal program lead, Beyond the Restaurant, said deciding to use the proceeds for its employees’ college education will greatly benefit the chain. “We think this sends a strong message that we’re a brand of choice for attracting great talent,” Patrick said. “Talent is the most important part of our business. We call our team members our ‘secret sauce,’ so this is a perfect fit.
Chick-Fil-A has given more than $92 million in educational scholarships through the program, Forbes reports. He believes the program is just the beginning of what’s to come for the restaurant. “We think this will be huge. This is an incredible opportunity to show our team members, customers and potential new customers who we are as a brand, and it is a huge statement to say 100 percent of this meaningful revenue channel will go to support our team members’ dreams,” he said. “We think of this as a competitive differentiator.”