The temperature is dropping, and Chipotle has already begun preparing for Halloween.
On Wednesday, the restaurant chain teamed up with costume store Spirit Halloween to reveal its new collection. So, what is all included in the lineup? Well, bodysuits can transform you into a Chipotle napkin, fork, water cup, to-go bag, and even a burrito.
The Halloween collection follows a viral joke that circulated two years ago about Chipotle sharing a fictional “fork” costume on social media. A year later, the restaurant revealed a fake “napkin” costume, which quickly became a fan favorite even though it was not available for purchase. But what started off as a playful joke has now inspired the restaurant to make the idea profitable.
“We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life,” Kym Sarkos, Executive Vice President at Spirit Halloween, said.
The first official costumes range in sizes from small to XL. While anyone in the U.S. and Canada can purchase them, Chipotle lovers in Chicago, Denver, New Jersey, Los Angeles, and New York can snag them in stores for $39.99. Additionally, the restaurant is slated to release other offers next month, similar to the $6 burrito Halloween deal that was promoted last year.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest, and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” Chris Brandt, Chief Brand Officer at Chipotle, said. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”
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