Ciara and Russell Wilson have opened their first House of LR&C clothing store, which stands for Love, Respect, and Care, in Seattle, Washington.
The 1,200 square-foot brick and mortar store will feature the company’s various brands. Russell and Ciara made sure everyone could be included with mapping out the different lines. For starters, Ciara has a women’s line called LITA. Russell has a male-driven Good Man Brand. There’s also a kid’s apparel brand, 3Brand, and a gender-neutral line, Human National.
The store will follow United Nations corporate sustainability principles and use “Flowcodes.” The flowcodes are codes that dot the store, usually by mannequins, that can provide additional information about an item of clothing and allow for a sped-up purchase of an outfit.
Three percent of the store’s total revenue will go towards Ciara and Russell’s Seattle-based nonprofit Why Not You Foundation. The House of LR&C was first launched in 2020. Since then the store’s revenue has shot up 70 percent within the last year. With three more stores possibly opening up later this year, the couple plans to raise $15 million to support growth.
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