Smash or Pass? Cinnamon Toast Crunch and Totino’s Launch Limited-Edition Pizza-Flavored Cereal

Cinnamon Toast Crunch and Totino’s have teamed up to create a new limited-edition product: pizza-flavored cereal. The unique collaboration combines the savory flavor of Totino’s Pizza Rolls with the sweet crunch of Cinnamon Toast Crunch, resulting in an unexpected mashup designed to offer “bold flavors.”

To add a fun touch, the cereal will be packaged in a box designed to look like a pizza delivery container.

The limited-edition cereal will be available for free starting Tuesday, January 28, at 7 p.m. EST on Cinnamon Toast Crunch’s online store. Supplies are limited, and the product will be distributed on a first-come, first-served basis.

General Mills, the parent company of Cinnamon Toast Crunch, has introduced several unique versions of the cereal in the past, including Cinnamon Toast Crunch iced coffee in collaboration with Victor Allen’s Coffee and Cinnamon Toast Crunch-flavored milk through a partnership with Nestle Sensations.

For Totino’s, this isn’t the first time they’ve taken part in a fun food campaign. Last year, the brand worked with comedian Pete Davidson on a Super Bowl ad, encouraging fans to enjoy Totino’s Pizza Rolls as a game-day snack.