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Coca-Cola Pulls All Of Ja Morant’s Powerade Ads, Future Of The Deal Uncertain Amid Suspension

by ErinBoogie
March 12, 2023
Reading Time: 1 min read
0
Ja Morant Off the Hook in Pickup Game Lawsuit After Judge Finds Self-Defense

MEMPHIS, TENNESSEE - FEBRUARY 28: Ja Morant #12 of the Memphis Grizzlies during the game against the Los Angeles Lakers at FedExForum on February 28, 2023 in Memphis, Tennessee. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Justin Ford/Getty Images)

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Consequences keep rolling for Memphis Grizzlies star Ja Morant after he flashed a gun on Instagram Live at a Colorado strip club earlier this month. Now, Coca-Cola is pulling Morant’s Powerade ads due to his suspension.

After his suspension, Coca-Cola pulled Morant’s Powerade commercial and removed him from their website. It’s unclear at this point whether or not the company has completely severed ties with the 23-year-old.

Powerade announced a $10 million marketing campaign featuring Morant just days before the Instagram Live. The company told Bloomberg it was planning “the biggest marketing blitz in the brand’s 36-year history.” The first commercial was scheduled to air on March 14.

Morant was initially suspended from the team for two games following the IG incident, but that was later extended by four more games. The NBA is also investigating, and it’s unknown if he will face additional punishment from the league.

The Glendale Police Department announced that it closed its investigation into the All-Star, and no charges will be filed. The department cited a lack of evidence. 

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