On Thursday, Trump held a round table at the White House to sign an executive order on his Hispanic Prosperity Initiative, which assigns an advisory commission to improve education and business opportunities for Hispanic Americans.
At the event, Goya Foods CEO was present and spoke about Trump, which eventually led to consumers boycotting the brand.
“Mr. President, what can I tell you? I’m so blessed to be here in the most prosperous country in the world, the greatest country in the world. And we’re so blessed to have you as our leader, as we continue to build this country and make it the most prosperous nation in the world,” Goya CEO Robert Unanue said.
Goya was founded in 1936 by Prudencio Unanue, who emigrated from Spain to Puerto Rico and on to New York. The brand is one of the largest Hispanic-owned U.S. food company, according to CBS News.
Shortly after Unanue’s comments, Twitter users expressed their need to find another brand support.
Rep. Alexandria Ocasio-Cortez, (D-NY), tweeted, “Oh look, it’s the sound of me Googling ‘how to make your own Adobo.’”
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
Model and best selling cookbook author, Chrissy Teigen wasn’t afraid to hold back her feelings about the Goya CEO’s comments either.
“F*******CK. A shame. Don’t care how good the beans taste though. Bye bye.” In followup tweets, she added, “The next step republicans will do (mark my words, they did this with my equinox tweets as well) is say you aren’t supporting the workers if you boycott. You ARE. They should never feel they have to work for someone who agrees Mexicans are ‘vile’ ‘rapists’ – F*CK this guy.”
FUUUUUUUCK. A shame. Don’t care how good the beans taste though. Bye bye. https://t.co/xV7U0UO8CY
— chrissy teigen (@chrissyteigen) July 10, 2020
Julian Castro, the former housing secretary from Texas, tweeted on Thursday night that Goya “has been a staple of so many Latino households for generations. Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway.”
.@GoyaFoods has been a staple of so many Latino households for generations.
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
— Julián Castro (@JulianCastro) July 9, 2020
#BoycottGoya was the No. 2 trending topic on Twitter by Friday morning. Looks like it’s time for us to find another brand to support.
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