Cop or Not?: Marni x Hoka Collab Brings High Fashion to Performance Sneakers

Hoka is stepping out of the running lane and into the luxury fashion space with a fresh Marni collaboration, giving its Bondi B3LS silhouette a high-fashion makeover. Known for its performance-driven design, Hoka has teamed up with the Italian fashion house Marni to create a sneaker that merges cutting-edge style with athletic functionality.

Marni put its signature touch on the Bondi B3LS, transforming the sneaker with rubberized, lightly padded polyester uppers for a sleek yet durable feel. The collab also includes cushioned EVA insoles and responsive rubber outsoles, making sure the shoe stays true to Hoka’s comfort and performance roots. Adding to the luxury appeal, each pair comes with three sets of laces—a monochrome flat pair, a rope tone-on-tone pair, and a multicolored option—allowing sneakerheads to mix and match their look.

Available in four colorways—Poinciana (red), Bracken (charcoal), Tourmaline (blue), and Straw (beige)—the sneaker embodies what Marni creative director Francesco Risso calls a “fearless expression of movement, volume, and identity.”

Hoka’s senior director of global collaborations, Thomas Cykana, also spoke on the crossover, saying, “The partnership between Hoka and Marni is rooted in celebrating the natural intersection of running and fashion. Both brands value bold optimism, irreverent color, and witty playfulness.”

The Marni x Hoka Bondi B3LS will drop April 3 via Marni.com and select boutiques, followed by a global release on April 4 on Hoka.com and at retail partners. Retail price: $395.