Couple Goals: Will And Jada Pinkett Smith Launch New Multimedia Company, Westbrook Inc.

On Tuesday, Will and Jada Pinkett Smith announced the launch of their newest business venture, Westbrook Inc. According to Variety, Westbrook Inc. will be the powerhouse behind new and existing projects from the entire Smith family, including tv shows, movies, and other digital content.

“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” Will and Jada Pinkett said in a joint statement. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

As far as their plan for new projects, the emphasis is on developing feature films, TV series, and documentaries with diversity in mind. Westbrook Studios is expected to release new content as early as the end of this month, Variety reports.

Westbrook Studios already produces Jada Pinkett Smith’s Facebook Watch series Red Table Talk, which features daughter Willow Smith and her mother Adrienne Banfield-Norris, but moving forward, it will also handle branding and social media for Will Smith, Jada Pinkett Smith, Red Table Talk, and Jaden Smith’s water brand Just Water.

Westbrook Inc. will encompass subsidiary studios such as Overbrook Entertainment, which was the force behind some of Will Smith’s biggest films, “Hitch,” “Men In Black II,” and “I Am Legend.” It will also include Red Table Talk Enterprises, Westbrook Studios, Westbrook Media, and the merchandise business Good Goods under the entertainment umbrella.

Will Smith and Jada start company
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About Retonjah Burdette

Retonjah Burdette is a publicist and published content curator from Atlanta, Georgia. After receiving her Bachelor’s in Public Relations from Georgia Southern University in 2017, Burdette then went on to get field experience with one of the top entertainment PR firms in Atlanta. Since the start of her career, Burdette has worked with a number of actors, authors, entrepreneurs and independent artists. She has secured placements on media outlets such as TV One’s Sister Circle, Good Day Atlanta on FOX, V-103, CBS 46, Kontrol Magazine, KISS 104.1 and Rolling Out to name a few. In addition to her growth in PR, she is currently a writer for Baller Alert, a top platform for news and entertainment. In hopes of bringing the visions of others to life, she launched Girl Avant-Garde in 2019, a creative agency specializing in innovative content, branding and PR in entertainment. Her overall goal is to have autonomy over her creative thought process and to teach branding to new entrepreneurs and others pursuing a career in the public eye.

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