On Thursday, in the wake of Cam Newton’s comments to reporter Jourdan Rodrigue, Dannon severed business ties with the Carolina Panthers quarterback. On the same day, according to ESPN’s Adam Schefter, the Yogurt maker reportedly signed Dallas Cowboys quarterback Dak Prescott to a sponsorship deal.
“Dannon has already scheduled Prescott to shoot his first TV commercial this week in Dallas, per a source. It continues to be a commercial breakout time for Prescott, who now has deals with Pepsi, Frito-Lay and Beats,” the report read.
Although Newton is still under control with the Yogurt giant, the company revealed that it would no longer work with the signal-caller, as it begins to pull any ads that feature him, Schefter revealed. Now, according to Darren Rovell, with Prescott’s new $3 million Dannon deal, the quarterback will be paid five times his Cowboys base salary of $540,000.