“Demure” is having its moment.
Dictionary.com labeled 2024’s Word of the Year thanks to its viral rise on TikTok and a 1200% usage spike online.
It all started with TikToker Jools Lebron’s August video, where she playfully shared tips on being “demure at the workplace.”
The clip quickly went viral, making “demure” a trending term that redefines modesty with a modern twist.
Dictionary.com describes “demure” as embodying shyness, modesty, and a reserved demeanor.
Whether you’re serious or sarcastic, people are leaning into it, proving once again how trends evolve online.
Stay very demure, very mindful!
@joolieannie
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