DJ Khaled and CBD manufacturer Endexx Corporation are working together to produce lifestyle and wellness products that will launch in early 2021.
“As a father, an entrepreneur, a music exec and visionary, I am blessed with daily inspiration, a drive to work hard, and a passion for success,” Khaled told Rolling Stone. “CBD has become a part of my daily routine and allows me to focus myself and my energies while striving to better myself every day.”
“We understand and share the values that a brand goes beyond physical products; it needs to help people feel good about themselves and be part of a day-to-day lifestyle,” Todd Davis, CEO of Endexx Corporation, said in a statement.
CBD or cannabidiol is a non-intoxicating cannabinoid found in cannabis. It is known for its therapeutic properties. According to Live Science, research suggests that CBD may reduce anxiety, inflammation, and seizures.
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