Doritos Announces 'Crunch Cancellation' Technology Assist Gamers In Minimizing Crunching Noise While Gaming
‘DORITOS SILENT’ BRINGS CRUNCH-CANCELLING TECH TO PC GAMERS AROUND THE WORLD (PRNewsfoto/Frito-Lay North America,PepsiCo)

Doritos Announces ‘Crunch Cancellation’ Technology to Assist Gamers In Minimizing Crunching Noise While Gaming

Doritos has introduced “Doritos Silent” technology to eliminate the loud crunching sounds while gaming.

The technology is aimed at assisting gamers in minimizing crunching noise. The technology, available through Doritos Crunch Cancellation software, identifies and mutes crunching sounds while preserving the gamer’s voice.

According to reports, 30% of U.S. gamers reportedly consider others’ crunching disruptive during gameplay.

Developed with Smooth Technology, lead developer Dylan Fashbaugh described the process as “an incredible journey” of collaboration for the “crunching cancellation” tech.

“We all know that gamers love Doritos, but that unmistakable crunch can often disrupt those intense gaming moments,” said Fashbaugh. “With Doritos Silent, we’ve worked to ensure gamers can enjoy the crunch of Doritos without disturbing their fellow players, making for a better gaming experience.”

In short, Doritos Silent technology filters mic sounds, letting gamers chat without background distractions. The AI-powered feature has been trained on thousands of crunches, enabling a normal chat experience.

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Iesha
Hi All, my name is I’esha and I’ve been a writer for baller alert for 1 year and 2 months. I’m also a student and entrepreneur .

About Iesha

Hi All, my name is I’esha and I’ve been a writer for baller alert for 1 year and 2 months. I’m also a student and entrepreneur .

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