Dove and Crumbl Team Up for a Sweet Skincare Collab Inspired by Iconic Desserts

Dove and Crumbl Cookies have joined forces to deliver the ultimate treat for your skin—the new limited-edition Dove x Crumbl collection. This exclusive line of skincare products combines Dove’s superior care with the irresistible scents of Crumbl’s fan-favorite desserts. Available now at Walmart.com and in Walmart stores nationwide, this sweet collaboration is only here for a limited time.

The collection includes Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, each available in three dessert-inspired scents:

• Confetti Cake: Warm sugar cookie with pink buttercream frosting.
• Lemon Glaze: Lemon sugar cookie with a sweet buttery glaze.
• Strawberry Crumb Cake: Rich strawberry cookie with vanilla glaze and buttery crumbs.

“Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer,” said Gaurav Raisinghani, Dove’s Head of Innovation, Equity, and Brand Design. “Pairing Dove’s commitment to superior care with the irresistible scents of Crumbl felt like a natural fit.”

For the first time in its history, Dove has changed its iconic packaging. The Dove x Crumbl products feature pink packaging, a nod to Crumbl’s signature pink box.

“The excitement of unboxing a Crumbl dessert isn’t just about a sweet treat – it’s about taking a break from the everyday hustle and savoring something special,” said Sawyer Hemsley, co-founder of Crumbl.

To celebrate the launch, Dove and Crumbl have teamed up with the Turn Up Twins, viral sensations known for their Crumbl jingles. The duo will bring a fun twist to the collaboration with content designed to delight fans and skincare lovers alike.

The Dove x Crumbl collection is now available exclusively at Walmart.