FDA Approves Human Clinical Study For Elon Musk's Brain Implant Company, Neuralink
(Photo by JIM WATSON / AFP) (Photo by JIM WATSON/AFP via Getty Images)

Elon Musk Abandoning Twitter CEO Seat, Rumored To Have Hired NBCUniversal Ad Exec

Elon Musk shocked Twitter users on Thursday when he announced that he was stepping down as CEO of the platform.

The billionaire sent out a tweet letting users know that he’d hired a woman to replace him in the position. Musk shared that he’d be transitioning to the executive chair and Chief Technology Officer, handling product and software. Though he did not name the woman directly, a source close to the transition told The Washington Post that the new CEO is Linda Yaccarino. If this is true, Yaccarino may be the perfect woman for the job.

As the current chairman of global advertising and partnerships at NBCUniversal, Yaccarino manages a team of 2,000 employees, bringing in over $100 million in ad revenue. Twitter is struggling to get more advertisers on board after several pulled out following Musk’s takeover. In recent days, Musk rolled out a new money grab that forces all advertisers to pay for Twitter Blue services or spend at least $1,000 monthly. The move has pushed more advertisers away, with Microsoft already removing Twitter from its Microsoft Advertising plan. Yaccarino’s team has solidified partnerships with Snapchat, Apple News, and BuzzFeed, the exact type of clients Musk will want to spend big bucks on his site.

Musk has likely had his eye on Yaccarino for a while. The two teamed up last month in Miami for a live discussion coincidentally called “Twitter 2.0: From Conversations to Partnerships.” The talk was a conversation about the future of advertisers on the platform. NBCUniversal has also broadened its deal with Twitter ahead of the 2024 Paris Olympics.

Though Musk did not mention Yaccarino in his announcement, he did like a tweet from One American Podcast host Chase Geiser, which pointed out several pros of Musk bringing in Yaccarino, including her assistance in the launch of Peacock.

The CEO is expected to take over in six weeks.

About Gibson Precious

Check Also

Apple Employees Create Petition After Company Calls For Remote Workers To Head Back To The Office

Apple’s iCar Pushed Back To 2028, Likely Won’t Be Fully Self-Driving

If you’re looking to take a joyride in Apple’s iCar, you’ll have to wait a …

Leave a Reply

Discover more from Baller Alert

Subscribe now to keep reading and get access to the full archive.

Continue reading