Today Facebook Inc announced that it would buy customer service Kustomer, as the world’s largest social network forays further into e-commerce.
Financial details of the deal have yet to be disclosed.
The Wall Street Journal was the first to report about the acquisition. They said that the transaction valued Kustomer at $1 billion.
Kustomer allows businesses to aggregate customer conversations from various channels into a single screen, and also to automate some of the responses to buyers. The firm already offers its services on Facebook Messenger and Instagram.
Earlier this year, Facebook launched Shops, a service that allows businesses to display and sell products across its platforms.
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