Fat Joe is now teaming up with White Castle to introduce a new line of “Joe”-themed burgers and fries.
The restaurant is partnering up with the Bronx rapper to promote their “Joenuary” campaign. The rollout will “celebrate all things Joe” with the introduction of their new Spicy Joe Sliders and Sloppy Fries. The campaign will also feature the return of their Sloppy Joe and Smoky Joe Sliders. The “Joenuary” month will also include various trivia and memes that will be called “joetry” and “joekes” (poetry and jokes).
Jamie Richardson, Vice President of White Castle says, “Our Sloppy Joes are back, and that means it’s time to embrace the sloppy life. We’re excited that Fat Joe is helping us announce the return of our Sloppy Joe and Smoky Joe Sliders and introduce our new Spicy Joe Slider and Sloppy Fries.”
Fat Joe seems to be pretty excited for his new partnership as he says working with the restaurant is nostalgic.
“White Castle was a big part of my childhood. I always enjoyed eating their Sliders with my friends and family, so it’s a full-circle moment to partner with them all these years later in an unprecedented way. I’m excited to introduce new additions to the menu and share some other surprises so we can start the new year off right,” Fat Joe says.
