A New hairline, Beauty & Pin-Ups, is breaking boundaries as they launch the first beauty campaign represented by a woman with Down syndrome. Katie Meade, 32, will be the first woman with Down syndrome to be featured as the face of a beauty campaign. Meade will be the face of their latest launch, Fearless Hair Rescue Treatment.
Before the product launch, CEO Kenny Kahn originally searched for faces similar to the ones they’ve used in the past. But after meeting Meade at Best Buddies, a leadership development organization created to help people with intellectual and developmental disabilities, Kahn was certain Meade was the perfect woman for the job.
“The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense,” Kahn told PeopleStyle. “So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name “Fearless” it was really easy, we were like, ‘Well Katie’s fearless.'”
Katie’s love for beauty comes partially from her love of JLo, but attributes most of her inspiration to her sisters. “My sisters taught me how to fix my hair and make a bun.”, She shared and says they’ve taught her most of what she knows about beauty and fashion.
Katie says her motto is “Everyday is a great day to feel good about yourself,” which is why she’s the perfect woman for the campaign.
On top of being the ambassador for Beauty & Pin Ups, and a global ambassador for Best Buddies, she also works as an Office Generalist in her local treasury office and is a former Special Olympics Athlete.
Most of all though, aside from her many accomplishments, Katie’s wishes to Inspire and uplift, and will strive to do so with the Beauty & Pin Ups campaign. What do you think about the collab?
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