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Flo Rida Takes Energy Drink Company Celsius To Court Over Failed Promo Deal

by Precious Gibson
January 12, 2023
Reading Time: 1 min read
0
The Mother Of Flo Rida's Son Is Requesting $40 Million Settlement Over Child’s Fifth-Story Fall

NEW YORK, NEW YORK - MAY 12: Flo Rida attends the Room to Read 2022 New York Gala at The Rainbow Room on May 12, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Room to Read)

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Rapper Flo Rida is going after energy drink company Celsius for a deal gone sour.

The “My House” rapper initially filed the lawsuit in 2021. According to suit documents, Flo Rida inked a deal with the Boca Raton-based company in 2014 that agreed to pay the rapper bonuses or stock options for promotion when certain benchmarks were achieved.

Flo Rida notably featured the “Celsius Heat” drink in his “Hola” music video. A group of young people can all be seen sipping it in the visual. Doja Cat previously promoted Flo Rida’s Celsius deal as well.

Since being traded for $1 per share in 2014, Celsius’ share price jumped to $100. Their products, which include powder sticks and several different types of energy drinks, can now be found in Vitamin Shoppes, GNCs, and 7-Elevens nationwide. In 2021, it was estimated that Celsius brought in $130 million in sales revenue. Under the partnership, Flo Rida would be entitled to at least 250,000 shares of stock. The rapper’s attorney John Uustal said there’s around $75 million at stake.

https://www.instagram.com/p/Cj_xmNlMVs-/

His lawsuit also maintains that he helped the company expand to international heights as an ambassador, “opening new doors for Celsius and its products.”

For breach of contract, accounting, and unjust enrichment, Flo Rida is requesting a minimum of $30,000 in damages. The trial began on January 10th, with both parties presenting their arguments.

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