Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

FUBU Founders Talk About Racism In The Fashion Industry

by Regan
March 8, 2019
Reading Time: 2 mins read
0
Fubu Makes a come back
Share on FacebookShare on Twitter

FUBU is gearing up for a comeback. 

The urban sportswear company, which was founded by a group of friends from Queens, New York, started in the early 1990s. 

The friends- including “Shark Tank” panelist Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown have just released their first new in-house designs in seven years in a partnership with Century 21. 

The resurgence of the 90s influenced streetwear has hit a peak with sportswear lines like FUBU, Champion and Fila regaining their popularity. 

The authenticity of brands like FUBU lies in their connection to the streets of Queens, NY and their authentic relationships with Hip Hop music and artists. 

“The ’90s were so impactful as far as hip-hop goes, and as far as commercializing hip-hop,” Brown told Page Six Style at the collection’s recent launch event at Century 21. “Kids now look back at what their parents would wear, so it started as a throwback thing and that novelty has caught on where they want it to be a staple again.”

Now that the streetwear trend is a huge hit with consumers of all ages and races, it’s clear enough to luxury brands like Gucci and Prada, and they are releasing their own modifications — and occasionally landing themselves in hot water, with accusations of blackface and racist imagery becoming regular news in the fashion industry.

According to John, it’s very possible that these brands are purposely adding pieces to create controversy and make customers run out to buy the shocking pieces. However, the “Shark Tank” star believes that it’s more likely that ignorance and a severe lack of diversity on staff could be to blame for these very public missteps by these major fashion brands. 

“It’s hard to know if these people have bad intent,” he said. 

John recalled the early pushback FUBU received when consumers misinterpreted their “For Us By Us” ideology as non-inclusive. 

“Remember how much flak we got when people thought we were only for black people?” he asked the group. “But we weren’t. We came out and said, ‘Who’s ever going to respect and value the hip-hop culture?’ Because we heard all these brands didn’t respect rappers or African-Americans. We weren’t going to be prejudiced like we thought other people were.”

The brand FUBU was as diverse as Hip -Hop itself. 

And their newest collect reflects that as well, they feature ten styles that are priced between $29 for a T-shirt and $50 for a sweatshirt.

The pieces in this exclusive partnership shout out different boroughs in NYC, and various sports teams, celebrating both brands deep city roots. 

The line is available at the Downtown Manhattan store location and online only and for a limited time, while supplies last, bearing the tag line, “can’t resist a classic.”

Fubu Makes a come back

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: Fubu

Related Posts

NAACP Snubs Trump—First Sitting President Ever Banned from National Convention
News

NAACP Snubs Trump—First Sitting President Ever Banned from National Convention

June 18, 2025

For the first time in its 116-year history, the NAACP has decided not to invite a sitting president to its...

Portia Taylor
News

Strip Club Worker Accused of Fatal DUI Hit-and-Run in Downtown Atlanta—Then Went Back to Work

June 17, 2025

A 30-year-old Atlanta woman is sitting in jail without bond after police say she caused a deadly hit-and-run crash that...

Nightclub Owner and Sister Arrested After Roof Collapse Killed 236 in Dominican Republic
News

Nightclub Owner and Sister Arrested After Roof Collapse Killed 236 in Dominican Republic

June 17, 2025

In a devastating aftermath from April’s collapse, Antonio Espaillat—owner of Santo Domingo’s iconic Jet Set nightclub—and his sister Maribel were...

R. Kelly Reportedly Overdosed in Solitary Confinement—Lawyer Blames Prison Staff for Lethal Medication Dose
News

R. Kelly Reportedly Overdosed in Solitary Confinement—Lawyer Blames Prison Staff for Lethal Medication Dose

June 17, 2025

R. Kelly’s attorney is raising serious concerns about his client’s safety behind bars, claiming the embattled R&B singer suffered a...

Next Post
Monique sounds off on oprah

Mo’Nique Sounds Off on Oprah Winfrey Over Her “Leaving Neverland” After Show

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d