Future Explains Why He Is Still Wearing Gucci Amid Boycott: “I Bought Gucci Before It Got Cancelled”

Almost two months after T.I. launched his three-month Gucci boycott over its blackface sweater controversy, many, including 50 Cent and Soulja Boy, have sworn off the luxury fashion brand. Meanwhile, others like Future, have decided to continue rocking their previously owned pieces, simply because they paid for it.

In fact, in a recent interview with Streets 94.5 in Atlanta, Future opened up about his decision to keep the controversial brand in his rotation, and offered anyone the opportunity to reimburse him, “if you want me not to wear it.” 

“Man, I bought Gucci before it got canceled,” he said. “So, I’m still gon’ wear it because that’s my money. If you wanna give me my money back, then we can talk, because I’m a businessman. So, you can buy my clothes back if you want me to not wear it, but you can’t tell me. Because I don’t feel like they did it out of ill intentions, but it ain’t for me to judge, you know what I’m saying?”

“Y’all haven’t had no conversation with the designer,” he continued. “Y’all don’t know nothing about the background of the designer. The designer mama could be black; the designer daddy could be black, the designer could be black. Like, they don’t even understand. They’re just going off what somebody says in a comment. I can’t go off a comment. I just don’t know how to do that. That would be ignorant of me.” 

Back in February, following the backlash over the sweater, Gucci creative director, Alessandro Michele, said the sweater was created in honor of performance artist, Leigh Bowery, who was known for his outrageous costumes and make up. However, in the wake of the backlash, Dapper Dan sat down with the brand execs to launch a new diversity program and hold the brand accountable for its controversial piece. 

As the interview continued, Future also discussed his most recent album, his plan for the next few years, and the direction of his new music.