General Mills has been busy and decided to drop not one but two new kinds of cereal.
They are expanding the brand’s portfolio with new Lucky Charms cereal but flavored S’mores. The cereal will have graham pieces, chocolate-flavored cereal pieces, and marshmallows in the shape of the iconic Lucky Charms.
While they plan on making a sweet cereal, the Hot Wheels cereal will be fruitier with “fruit-flavored” corn puffs and marshmallows in the shapes of lightning bolts, flames, and star designs, which is totally on brand for Hot Wheels.
In addition to the new cereals, the brand transformed its most popular cereals, Reese’s Puffs, Trix, and Cinnamon Crunch, into mini cereals.
“Sometimes the best new innovation is the smallest one,” said Mindy Murray, Sr. Marketing Communications Manager at General Mills. “There’s such a love right now for full-size things that have been shrunk into mini versions, and we realized we could do the same with our cereals. We can’t wait for families to try the cutest new way to experience their favorites one BIG (little) bite at a time.”
Which cereal will you be buying?
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