Baller Alert
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
No Result
View All Result
Baller Alert
No Result
View All Result

Could “Geoffrey The Giraffe” Be Making A Comeback? Toys R Us Lenders Cancel Bankruptcy Auction, Plan To Revive The Brand

by MsJennyb
October 2, 2018
Reading Time: 1 min read
0
Share on FacebookShare on Twitter
Blogged By carmenroxanna Photo Cred toysrus

Just as the last generation to play with real toys was about to get over losing the best toy store to ever exist, we get hope of a revitalization! Top lenders of #ToysRUs have decided to cancel the bankruptcy auction of its brand name and other intellectual property assets and will instead, revive the Toys ‘R’ Us and Babies ‘R’ Us brand names, according to a recent court filing.

The lenders plan to open a new Toys ‘R’ Us and Babies ‘R’ Us branding company that maintains the existing global license agreements and can invest and develop new retail shops as well as expand its international presence.

As you all may recall, Toys “R” Us filed for Chapter 11 bankruptcy protection in September of last year, hoping to restructure $5 billion in debt, much of which stemmed from a $6.6 billion leveraged buyout by private equity firms in 2005. In March, the company said it would sell its operations in Canada, Asia and Europe and shut down in the United States. In which, we all had to say goodbye to our beloved, Geoffrey The Giraffe.

According to Reuters, under the intellectual property auction, the company had planned to sell its assets, including the brand names of Toys ‘R’ Us, Babies ‘R’ Us, registry lists, website domains, #Geoffrey the Giraffe and other assets. 

It may be slightly difficult to ramp up U.S. operations again due to the fallout from the bankruptcy process. Major suppliers like #Mattel Inc. and #Hasbro Inc. have found new distributors and customers have began to move on.

What do you think of the new direction of Toys R Us? Is it worth it?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on Mastodon (Opens in new window) Mastodon
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pinterest (Opens in new window) Pinterest

Like this:

Like Loading...

Discover more from Baller Alert

Subscribe to get the latest posts sent to your email.

Tags: toys r us

Related Posts

#image_title
News

Gas Could Hit $8 in California as Two Major Refineries Shut Down

June 23, 2025

Gas prices in California could soar to $8 a gallon as two of the state’s largest refineries, Phillips 66 in...

DHS terrorism alert
News

Homeland Security Issues New Terror Alert Over Fears of Iranian Retaliation After U.S. Airstrikes

June 23, 2025

The U.S. Department of Homeland Security has issued a fresh national terrorism alert, cautioning that recent American airstrikes targeting Iran's...

Trump Declares “Make Iran Great Again” While Floating Possibility of Regime Change
News

Trump Declares “Make Iran Great Again” While Floating Possibility of Regime Change

June 23, 2025

Donald Trump raised eyebrows Sunday night by floating the idea of regime change in Iran following U.S. airstrikes on the...

New Study Links Screen Addiction in Kids to Higher Suicide Risk
News

New Study Links Screen Addiction in Kids to Higher Suicide Risk

June 22, 2025

A new study published by JAMA Network is sounding the alarm on the dangers of screen addiction among children. Researchers...

Next Post

Kanye West Makes Kim Kardashian-West Part Owner Of Yeezy After She Turned Down A Million Dollar Offer

Leave a ReplyCancel reply

Baller News

Subscribe To Our Newsletter

* indicates required

Follow Us

Subscribe to Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

© Copyright 2024, Baller Alert Inc. All Rights Reserved

No Result
View All Result
  • Home
    • News
    • Entertainment
    • The Baller Alert Show
    • Baller Alert Lists
    • Baller Alert Exclusives
    • Let Me Liv
    • Ballerific Music
    • That’s Baller
    • Fashion
    • Metaverse
    • Tech
    • Lifestyle
    • Sports
    • Op-Ed
    • Travel
    • Health
  • EVENTS
  • Videos
  • Shop
  • About
  • Political News
  • en español
%d