Gucci has been trying to make things right with its once-loyal customers, who have decided to part ways from the luxury brand after the release of their controversial ‘blackface’ sweater.
The luxury brand’s next step towards recovery is their new collaboration with Atlanta rapper, Gucci Mane. The rapper took to his social media to announce how excited he is to work with the brand on their 2020 Cruise Collection.
“Proud to announce my #GucciCruise20 Collection with @gucci!!! Yo @alessandro_michele this collection is crazy ! #HarmonyKorine dope visuals! #ComeAsYouAre_RSVP campaign for the #GucciCruise20 Collection
Along with a new collection, Gucci Mane was also featured in the luxury brand’s campaign for the upcoming collaboration.
Do you think this collaboration is a step in the right direction for the brand?